BENDIGO & ADELAIDE BANK CONCEPT DESIGN

The union of Bendigo and Adelaide Bank brings together two rich histories and strong symbols of growth and progress. By maintaining the essence of both logos, incorporating the new arrows, the merger honors the past while paving the way for a unified future.

Bendigo's history, rooted in the gold rush era, symbolizes resilience, innovation, and prosperity. From humble beginnings to a thriving city, Bendigo's story mirrors the journey of Bendigo Bank itself, which has grown to serve over 1.9 million customers across Australia.

At the heart of Bendigo Bank's ethos lies community engagement and support. With a commitment to understanding and addressing the unique needs of each community it serves, the bank goes beyond banking to foster prosperity and well-being.

The new logo not only signifies the merger of two entities but also serves as a beacon for existing customers, providing continuity and familiarity, while also attracting new ones with its clear message of direction and growth. Just as Bendigo Bank's success is intertwined with the prosperity of the communities it serves, the merger signifies a shared path forward towards mutual success and progress.

Credits: Adam Basheer, Fit 4 Market

The History of Bendigo ~ There’s Gold in them hills!

Bendigo was the most productive Australian gold area, with a total production of over 20 million ounces (622t).

In the late spring of 1851 two women from the Ravenswood Run, Margaret Kennedy and Julia Farrell, found gold in ‘The Rocks’ area of Bendigo Creek, in what is now the suburb of Golden Square. They were seen with gold by a journalist who reported what he saw to Melbourne and the rush to Bendigo started.

Bendigo quickly grew from a “city of tents” to become a substantial city with great public buildings. The first town plan was developed by 1854. The proposed logo direction represents humble beginnings, with a arrows symbolic for shelter, growth and new direction.